(COMM) Communications Requests

Requester Information

Name

What is your email (we'll send requests for approvals and notifications to this address)?

Should another person be CC/ed for approval/input?
Add another email (optional)

Provide a departmental email (i.e. "admissions@uic.edu"; "bizadmit@uic.edu", not "rmoran1@uic.edu"). This will be listed as the sender email for your message.

Organization

Academic & Enrollment Services

UG College / Campus Partner

Purpose/Overview of Request

Is this a request for a new message, an update to an existing one, or a new campaign?

New message

Update existing

New campaign message

Please briefly describe the goal and audience. (i.e. invitation to increase attendance at college event for prospective students, introduce programs to recruits, etc.)

Recruit/Applicant Type (all that apply)

First-Year

Transfer

Other

Describe other

Email Style

Standard html template *(recommended)

Plain text

Custom (add 10 business days to production time, department must supply html, but must be built in Slate)

Message Content

Message subject

Preview text (optional)
This displays in the preview of the email on an email client (it's the preview you see when looking at all of your emails in gmail, for example)

Teaser text (optional but recommended)
You can use the teaser text as your intro to the body copy. It will be oversized. It should be under 10 words and basically an intro to the the topic of the email.

Body Copy / Content of Message

I have html that I'd like to share (pilot only).

HTML code block

Body copy links (optional)
Please list these links if you have links in your body copy. Include the http:// protocol. Performance history shows that body links, unless they are tied directly to the main CTA have low performance.

Call to Action Button

What action are you expecting the audience to take when they read this message?

For inquires the standard is "How and When to Apply"
For admits the standard is "Accept Offer"
For accepts the standard is "Next Steps"
A good general one is "Learn more"

You can customize your CTA. Generally a two word phrase works best: "RSVP Now."

Call to Action link (please include full link with http:// protocol)

Will provide image (optional)

Yes

No

The image must be 500 width and we recommend 300 height, but it cannot exceed 500 height
Images should minimize overlaid text and information, alt text should be provided with image submission
Send the image by responding to the confirmation message you'll receive upon submission

Provide alt text for your image.

Alt text is required on images to meet best practice standards for reader accessibility. The description should be concise, but detailed.

Be specific and succinct.
Describe information, not aesthetics.
Think about the function of the image.
Use normal punctuation.

Acknowledgement of editing review

I acknowledge and understand that the copy I have provided above is subject to review and editing by the recruitment communications group. By using the Slate deliver service, I agree to reasonable edits that take into consideration the university writing style guide, the AP style guide, and the admissions style guide. Content may also be edited for clarity, or to better fit in with the main group of communications in terms of voice and style.

You may view the admissions style guide, the university style guide, and the AP style guide online.
*Note, use right click and open with a new tab for these links, or you may navigate away from this form and lose your in progress submission.

Yes

We will review your content and respond to your request.

(COMM) Communications Requests

The CMT team is experiencing high request volume. We will not be able to complete "rush" requests. Please allow for up to 10 business days for your message to be prepped and scheduled.